Name of your website?
web-aviso: website innovation solutions
Your name?
Steve Drury
Your Location (city, etc)
Colchester. Essex
When did you start your website and why?
web-aviso was formed with the goal of providing innovative website development and website marketing solutions to small and medium sized enterprises - not only the UK target market. web-aviso has rapidly achieved its aim.
The business was established and is managed by Steve Drury
Steve has been involved with digital visual media and emerging conferencing/communication technologies since the early 1990's. His experience of delivering technology solutions' spans from roles in the Transport, Oil / Gas and Global Finance industries.
Prior to establishing web-aviso, Steve held senior level accountability with one of the worlds largest corporations for the technical engineering, information security and strategic development of their digital visual media communication technologies; throughout their European, Middle Eastern and African markets.
Along with his insight and enthusiam, Steve brings qualification in Website Analysis, Internet Marketing, Project Management and “Six Sigma” concept Quality Lifecycle Management.
Please give us a short summary of your website, business model, etc
The web-aviso difference ..... web-aviso recognise that regardless of size, or location of enterprise, that innovation has become the basis for growth and is now a necessary component for driving success. We are appreciative too of the financial constraints faced - especially by the smaller business when attempting to develop into increasingly diverse and borderless markets. So at web-aviso we concentrate on getting every process, from definition to delivery right, plus provide collaborative insight to aid future marketing lifecycle management sucess.
web-aviso solutions include "value-add" elements - not hidden charges We understand the value of providing you with certainty, piece of mind and diligence, when outsourcing responsibility to us. To ensure that this is delivered web-aviso also has access to other qualified and likeminded industry experts, and are able to contract specific specialty areas to provide you with seamless reliable results
What was your biggest mistake?
Setting up a business creating child-safe websites sites4kids - it's directory became more popular than the business model !
Who maintains your website and why?
The website is maintained in house - practice what you preach!
Tell us how your business has benefitted from your website?
Business is not limited to the UK - we have overseas clients too
What are your views on ecommerce and the future of the internet?
The future of marketing is the internet. Contact me for further info !
What are your views on Search Engine Optimization (SEO)?
Organic SEO and viral marketing are the keys to a sucessful internet presence - there is no quick fix.
What are your views on Search Engines? Have they helped or hindered your website?
There’s little point in having a great business website if it can’t be found !.
Search engine optimisation (SEO) is about achieving - and maintaining a good page position and high rank in the search engines for your website.
Do be aware that some search engine optimisation agencies and software developers can use "unethical" techniques to artificially boost the search engine rankings of a website. Not only does this dilute the quality/ aaccuracy of web search results - but can result in getting your website banned from some major search engines - permanently
SEO at web-aviso is about enhancing your website code using best practice and "ethical" techniques - for long-term effectiveness and traffic.
Do be aware that SEO is not a fix and forget task. For any website to retain a competitive presence it needs ongoing analysis and some innovation.
An brief overview of the search engine optimisation solutions web-aviso provide:
Keyword research and analysis An analysis of industry keywords and phrases A competitive analysis to determine the most appropriate phrases
SEO and marketing orientated copywriting Pages rewritten for effective keyphrase targeting and customer conversion
Titles, meta tags, descriptions and other "code" Appropriate code in your website adjusted and rewritten to target the keyphrases. Presence of correct "robots.txt", "sitemap" and "ror" search engine documents.
Search Engine Submission Ensuring your site is listed with major search engines with correct tags,titles and coding.
Directory Submission For sites not already listed in the major directories, web-aviso will prepare keyword descriptions and submit to relevant and high ranking directories. For exising directory registrations web-aviso will check the description and co-ordinate corrections where needed.
Monitoring & Trend Reporting Web-aviso can provide detailed and chronological reporting on your websites activity, search engine positioning and specific keyword / phrases.
What method has been most successful for promoting your website?
Web-aviso specialise in organic search engine marketing - i.e.dilligent and innovative internet promotion techniques to help your site gain long term visibility and high positioning.
When you search the web, search engine results pages display both natural (organic) and advertisers paid-for website summaries. web-aviso believe that a good website will have a high listing in the organic results section. Paid marketing can be a route to achieving this - however a website with detailed search engine optimised code in its pages and some ethical and innovative marketing techniques will achieve that too.
web-aviso approaches organic search engine marketing with processes similar to those of quality lifecycle management - we systematically identify, define, improve and re-evaluate known elements that attribute to successful search engine placement.
web-aviso cannot gurantee prominent search engine result positioning -but can help deliver increased visitor traffic and interest in your website, message and brand.
Just some of the tools that aid a sucessful organic search engine marketing campaign:
Preliminary review might include :
Key words - trend analysis and competition analysis Meta title and description tags. Anchor tags, Link Text, IMG ALT tags. Search engine spider simulation Sitemaps and Robots.txt files Ongong assignments might include :
Resubmission to main search engines. Upload of search engine "ID files") Submission to standard directories Submission to special interest & related directories. Promotion to websites by keyword relevance. Implement (related) forum listings, postings and editorial activity.
While it is possible to change without improving - it is impossible to improve without change.
What method has been least successful for promoting your website?
Offline marketing
What would you like to see change with respect to the internet?
True local search being adopted
What is your website address?
web-aviso: website innovation solutions
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