'Organisational development, management, executive and life coaching Interview'

Organisational development, management, executive and life coaching Interview

By Interviewer at 11/30/07 07:46

Name of your website?

Organisational development, management, executive and life coaching

Your name?

The Enfys Acumen

Your Location (city, etc)

Newport, Wales, UK

The Enfys Acumen is an organisational development and coaching practice founded by management consultant, Nigel Griffiths in Wales. Visit www.enfysacumen.com for more info. We recently provided some intensive development work for an NGO called Aid for Orphans and the Disabled in Serrekunda, The Gambia.

What inspired you to launch your own website?

A means to marekt our business to the world

When did you launch your first website, and what was it?

March 2006 Business development

How did you decide on a name for your website?

It clearly describes that we do at the Enfys Acumen

What makes it different from other, similar offerings?

IIIt is intended to support our reputation as an expert in the field of organisational development and coaching and an added resource for our clients and people intereted in our work.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

The website is amajor element of our marketing strategy. We see it developing with technological innovations to even more effectively promote our business

How does your investment of time and money balance against your success?

How long is a piece of string?

The more you put in the more you get out.

If you had an unlimited development budget for development, how would you change your site?

The use of a content management system and greater ecommerce opportunities on the website

If your site got really big, really quickly, would you be able to keep up with the demand?

Of coursee - it would be part of our business strategy

What unexpected costs and headaches have you had to deal with?

None

What has been your biggest challenge?

Developing a subscription list

What method has been most successful for promoting your website?

SEO Blogs email campaigns

How has running your website differed from your expectations?

Morefun than anticipated

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Nearly two years and ongoing

What is your website address?

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