Name of your website?Century Logistics
Your name?
Bobby Rao
Your Location (city, etc)
Bangkok
When did you start your website and why?
Century Logistics is a asian global supply chain management and logistics service provider, public listed and headquartered in Malaysia. Founded in the early 1970s, it has grown to its worldwide presence.
Please give us a short summary of your website, business model, etc
The website provides a quick corporate profile, range of services, global presence, contact information and industries served.
As a 4th party logistics service provider, Century covers all modes and supply chain modules from air and ocean freight, forwarding/customs, warehousing/inventory management, distribution, container haulage, cross-border trucking and customised value added services.
What has been the most difficult part of creating and running your website?
As an entity with many divisions, services and solutions, it was and still is difficult to package the full capability of the group in a way that our varied clientele would find relevant and concise.
Maintaining the website with sufficient appeal requires balance between being informative and presenting a corporate feel.
What has been the easist part of operating your website?
The core information is not anticipated to vary whimsically. There are internal processes defining ownership of each area of update.
What was your biggest mistake?
Visitors might find it less interactive
Who maintains your website and why?
IT department based at HQ maintains this, primarily for corporate governance.
Tell us how your business has benefitted from your website?
Branding. Market awareness
What are your views on ecommerce and the future of the internet?
B2C has matured but far from the landscape the experts had envisaged. B2B primarily through portals, still lacks direction.
Specific industries have transcended the brick&mortar concept and in the process created greater convenience for consumers both organizations and individuals.
Internet shall evolve into a more multidimensional platform but the changes and spread will continue to show a lack of global uniformity. The security threats shall be more sophisticated given the interface and amalgamation of functionalities where automotive, home living, mobility, healthcare, business, etc are entwined seamlessly.
What are your views on Search Engine Optimization (SEO)?
If it helps and does not bring adverse impact or inconvenience.
What are your views on Search Engines? Have they helped or hindered your website?
Useful for data mining and market intelligence
What method has been most successful for promoting your website?
We are public listed and therefore, investors and clients are very much interested to profile us.
What method has been least successful for promoting your website?
Online Adverts
What would you like to see change with respect to the internet?
More comprehensive business directories. Too many referral sites.
How will Century improve its website:
The Marketing department is being strengthened to provide content as will Corporate Affairs.
What is your website address?
Century Logistics
