'Walk-In Coolers & Walk-in Freezers Interview'

Name of your website?

Walk-In Coolers & Walk-in Freezers

Your name?

Peter Detlef

Your Location (city, etc)

Fort Worth, Texas

Please give us a short summary of your website?

Founded in 1947, Kysor Panel Systems (Kysor) is now the leading North American supplier of walk-in coolers, walk-in freezers and display coolers to the supermarket and convenience store industries, major food service projects, and environmental chambers.

What inspired you to launch your own website?

To generate sales leads.

When did you launch your first website, and what was it?

I started it in 1997 for thermopride.com, a manufacturer of furnaces and air conditioning equipment.

How did you decide on a name for your website?

The website name was being used before I joined the company.

What makes it different from other, similar offerings?

I'm in the process of adding content to it regularly. Customers will find useful information to evaluate and compare various walk-in cooler product offerings.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

It belongs to the company.

How does your investment of time and money balance against your success?

3 weeks ago, the site was nearly impossible to find on google. Today, it is listed on the 4th page for the term "walk-in". In time, I think it will move up even further.

If you had an unlimited development budget for development, how would you change your site?

It would be nice to have more photography and graphics.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

None

What has been your biggest challenge?

Taking control away from the IT department. They want to control the hosting decisions.

What method has been most successful for promoting your website?

Today's SEO techniques.

How has running your website differed from your expectations?

It hasn't.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Fortunately, the site already has a good number of direct hits. I'm using google analytics to track the results. It will continue.

Replace this with a question of your own

How can some companies have over 1,000 links from blogs and be boosted to the #1 spot when they are smaller than we are?

What is your website address?

Walk-In Coolers & Walk-in Freezers

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