'Signature Expressions Personalized Gifts Interview'

Name of your website?

Signature Expressions Personalized Gifts

Your name?

Steve Cross

Your Location (city, etc)

Wolf Ranch Town Center on North Side of Austin, TX

When did you start your website and why?

Website started in January of this year to let people see examples of our laser engraved personalized gifts and collectibles found in Signature Expressions Gift Store.

Please give us a short summary of your website, business model, etc

We help our customers create heirloom quality gifts. We can answer the question "what can I get the person who has everything?" The answer can be found by looking at the wide variety of personalized gift items on our website,

What has been the most difficult part of creating and running your website?

Getting quality pictures of our laser engraved items to place on the web.

What has been the easist past of operating your website?

I didn't know there was supposed to be an easy part. Somebody will have to tell me what that is.

What was your biggest mistake?

Not checking the website immediately following a new update, then finding later that something didn't upload properly.

Who maintains your website and why?

I maintain the website because I love to do it.

Tell us how your business has benefitted from your website?

By giving our customers a place to review our selections at home.

What are your views on ecommerce and the future of the internet?

I began using the internet in the early 90's when there were no search engines. A couple of graduate students put together a list of internet addresses that could be logged into for research. Those two graduate students formed what is now known as Yahoo. It is hard to believe that was just 15 years or so ago. The future is limited only by our imaginations.

What are your views on Search Engine Optimization (SEO)?

It keeps me on my toes, and is good overall.

What are your views on Search Engines? Have they helped or hindered your website?

They obviously help, as long as I continually review and update how my site is indexed.

What method has been most successful for promoting your website?

Persistence

What method has been least successful for promoting your website?

Lack of Persistence.

What would you like to see change with respect to the internet?

Eliminating sites that promote terrorism and sex.

You can enter a question of your choice and the answer here:

Why just buy a gift, when we can help you create a family heirloom?

What is your website address?

Signature Expressions Personalized Gifts

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