'Provincial Paper & Packaging Interview'

Name of your website?

Provincial Paper & Packaging

Your name?

Rachel

Your Location (city, etc)

Mississauga

What inspired you to launch your own website?

To represent industrial supply and packaging products online

When did you launch your first website, and what was it?

This website was launched 7 years ago. It has changed quite a lot over time.

How did you decide on a name for your website?

Same name as company

Please give us a short summary of your website?

About industrial supplies, such as packaging, shipping, operations, facility operations, grounds maintenance, machine supplies, janitorial, sanitation and safety supplies. The company is a distributor that sells in volume. The website shows a lot of packaging related products

What makes it different from other, similar offerings?

It is Canadian and its target market is Southern Ontario

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To achieve and maintain visibility on search engines for all our target market keywords.

How does your investment of time and money balance against your success?

ROI is good. You get what you put into your site and we have put a lot of time and effort into our site.

If you had an unlimited development budget for development, how would you change your site?

Update the look and do more marketing.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes. More success justifies more time and money to invest in the site.

What unexpected costs and headaches have you had to deal with?

Reviewing and benchmarking host provider performance to ensure pages are given up quickly.

What has been your biggest challenge?

Keeping track of return on investment.

What method has been most successful for promoting your website?

Useful content

How has running your website differed from your expectations?

Hasn't

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

7 plus years and will continue as long as company exists.

What is your website address?

Provincial Paper & Packaging

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