Name of your website?Katrina Ballard Professional Makeup Artist
Your name?
Katrina Ballard
Your Location (city, etc)
London
When did you start your website and why?
My website was established in April 2007 to help expand my business and gain exposure.
Please give us a short summary of your website, business model, etc
Makeup by Katrina features Katrina Ballard, a certified makeup artist, offering services for weddings, bridal parties, special events, birthdays, photography and runway. She offers in studio and onsite makeup applications in London and within South Western Ontario.
What has been the most difficult part of creating and running your website?
The most difficult task was finding a professional web designer that understood my vision and was able to consistently meet my needs and create a web site that was graphically pleasing and functional.
What has been the easist past of operating your website?
The easiest part of operating my site has been the built-in booking and question features. I've come to realize that my clients and myself both benefit from the convenient sending and receiving of information.
What was your biggest mistake?
One regreat I have is that my complete portfolio wasn't ready when the site was launched. However, I do have photo showcasing some recent work that I would be than happy to send to prospective clients.
Who maintains your website and why?
My site is maintained by Koncept Productions Web and Graphic Design (www.konceptpro.com). I did a lot of research for a web designer in the London, Ontario area. I found that Koncept Productions was a very affordable and talented web design company. I would highly recommend their services to any one looking for a web site developer.
Tell us how your business has benefitted from your website?
The traffice on my site has resulted in more clients contacting my for services. I used to get a booking or two once a week. Now I am contacted once or twice a day for bookings.
What are your views on ecommerce and the future of the internet?
I believe the internet will continue to make it easy for individuals to find the services they are looking for. The convenience of it makes it more likely to have more people using these services.
What are your views on Search Engine Optimization (SEO)?
I feel the SEO is vital to get your site seen by your clientel. It's only essential due to the nature of computer code and relevance. If the internet could be simplified and and be used like a phonebook and still be accurate, SEO would not be needed. But it does, so we adapt.
What are your views on Search Engines? Have they helped or hindered your website?
Search Engines and Directories have helped create more traffic to my site and hence more interest.
What method has been most successful for promoting your website?
Free online directories and Koncept Productions using SEO to promote relevance.
What method has been least successful for promoting your website?
I haven't noticed anything hindering my site. I'm happy with my website promotion.
What would you like to see change with respect to the internet?
It would be nice to have larger all in one directories features direct pages to different categories. Having a list of all Ontario Makeup Artists, for example, would be a great way to compare services.
What is the strongest feature of your business?
I think it is important to be credible and provide excellent service to your clients. Business realtionships are important and can prove to be long lived.
What is your website address?
Katrina Ballard Professional Makeup Artist
