'3tailer Interview'

3tailer Interview

By Interviewer at 04/13/08 00:25

Name of your website?

3tailer

Your name?

Chad Ledford

Your Location (city, etc)

Charlotte

Please give us a short summary of your website?

3tailer.com is the corporate website for the online retail company 3tailer, LLC.

What inspired you to launch your own website?

This site was launched to be the central point for all our eCommerce web brands.

When did you launch your first website, and what was it?

Our first site was launched in 2005. The site was dedicated to being the webs leading sock website and did just that. Socks4Life is now one of the largest sock websites on the internet.

How did you decide on a name for your website?

3tailer when spoken sounds like "The Retailer" and often times a 3 is used on the internet to represent an E.

What makes it different from other, similar offerings?

Some of the largest competitors to 3tailer are CSN Stores, Netshops, and other niche online retailers.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

The goal of 3tailer is to grow it into THE leading niche online retail company.

If your site got really big, really quickly, would you be able to keep up with the demand?

Our business is very scalable and we would be able to keep up with the demand.

What unexpected costs and headaches have you had to deal with?

Merchant fees and developing our proprietary platform are the biggest headaches.

What has been your biggest challenge?

Our biggest challenge is balancing the decision to put up new sites or to improve existing ones.

What method has been most successful for promoting your website?

Pay-Per-Click advertising and Search Engine Optimization have proven the highest ROI

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Our site has been up since 2005 and we will continue running it until we sell the company or hire someone else to run it.

What is your website address?

[404 Check: was link to http:/ / www. 3tailer. com, anchor: 3tailer]

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