'Business Hallmark News Interview'

Business Hallmark News Interview

By Interviewer at 05/28/09 13:26

Name of your website?

Business Hallmark News

Your name?

Richard Wale Aderounmu

Your Location (city, etc)

Lagos

home of latest important business and financial news

What inspired you to launch your own website?

News, and business news. the need to inform people and readers of the importance of being financially well informed. information is key to success. now this is good business information at your finger-tips

When did you launch your first website, and what was it?

January 2009, as a business news portal

How did you decide on a name for your website?

This name was derived from business hallmark news which is the prints vesion.

What makes your website different from other, similar offerings?

it is purely a busines reference newspaper, with well researched and uncorrupted information for anyone doing business or wishing to do business in Nigeria.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Our goal is to become the undisputed authority on african business information.

How does your investment of time and money balance against your success?

This is purely to start with a non income generating venture, which we hope to improve upon as we attract adverts for the website.

If you had an unlimited development budget for development, how would you change your site?

it would definitely become e-commerce website and business gaming facilities and page flip services will be made available

If your site got really big, really quickly, would you be able to keep up with the demand?

yes, there are enough staffers to handle it

What unexpected costs and headaches have you had to deal with?

software, bugs and virus, technology interactions ets

What has been your biggest challenge?

news sourcing and research

What method has been most successful for promoting your website?

text, e-mail links and personal marketing

How has running your website differed from your expectations?

yes

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

started in january and it hopefully will be there forever

What is your website address?

Business Hallmark News

Yes I find information on the website great for my business and investment options in Nigeria. Information on new property laws by the Lagos state government was very helpful, it helped me to discover holes in the proposal my agent submitted to me. It has helped to safe my good money.

The Business Hallmark news website appears to be quite well conceived and updated with relevant business news and information - especially useful analysis/reviews.(e.g. the Vitafoam vs Mouka foam products review titled "Mouka mows its way to the top"). I however noticed that Richard Wale Aderounmu in his interview response to earning income via the site, did not sound like he felt it could be a primary focus. He said "Our goal is to become the undisputed authority on african business information.". From what I see on his website, I beleve he can actually ALSO leverage the apparent good quality of infomation on offer on the site in a manner that can boost its capacity to attract people ready to pay to feature on it in one way or another . Incidentally, adverts placement is ONLY ONE of many strategies that can be employed. All said, I look forward to seeing http://www.bizhallmark.com/ grow to achieve its vision - making it a preferred destination for business persons looking for useful information.

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