'Procare Safety Equipment NZ Interview'

Name of your website?

Procare Safety Equipment NZ

Your name?

Howard Cara

Your Location (city, etc)

Auckland

Please give us a short summary of your website?

Marketing of a selection of first aid kits, emergency and fire protection equipment to the New Zealand market.

What inspired you to launch your own website?

Have successfully launched a few others

When did you launch your first website, and what was it?

Http://www.nztrademerchants.com 2006

How did you decide on a name for your website?

Seemed logical given the type of business

What makes it different from other, similar offerings?

Good anad easy to see information, quality, good value and security of purchase

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Sell lots of kits

How does your investment of time and money balance against your success?

Hard to tell. Site only just launched

If you had an unlimited development budget for development, how would you change your site?

Not sure what I would want to change

If your site got really big, really quickly, would you be able to keep up with the demand?

I will get the brothers involved!

What unexpected costs and headaches have you had to deal with?

None as yet

What has been your biggest challenge?

Making sure the market responds as expected

What method has been most successful for promoting your website?

Lots of inlinks and quality copy with good products to boot

How has running your website differed from your expectations?

Has not as yet

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Still developing the site. Another month to complete completely and have the new products etc available to include

What is your website address?

Procare Safety Equipment NZ

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