'Look In The Attic & Company, Inc. Interview'

Name of your website?

LookInTheAttic & Company, Inc.

Your name?

John Coleman

Your Location (city, etc)

Ypsilanti, Michigan

When did you start your website and why?

We wanted to fill a niche for vintage style home hardware reproductions. The larger companies are overpriced and the quality and selection is lacking. With over 25 years experience in home hardware, we felt we could provide excellent quality period-style reproductions at an affordable price.

Please give us a short summary of your website, business model, etc

www.LookInTheAttic.com - we provide nearly 3000 vintage style reproduction items for your home. Quality door knobs, knockers, entry sets, cabinet knobs and much more.

What has been the most difficult part of creating and running your website?

Getting the word out is the most difficult. We are slowly building a good fan base - it takes time and money but we have great reviews thus far and we think we are doing the right things.

What has been the easist part of operating your website?

Bringing new products - this is a joy!

What was your biggest mistake?

Not marketing enough in the beginning.

Who maintains your website and why?

We do it internally - we want to control the quality of the content (and the accuracy).

Tell us how your business has benefitted from your website?

It has been great - we can reach people worldwide. It is great to see folks in Canada and Australia getting some of the best the USA has to offer!

What are your views on ecommerce and the future of the internet?

I am not sure what the future might bring. I think it will continue to grow. MOBI will certainly grow quickly.

What are your views on Search Engine Optimization (SEO)?

It is difficult - it requires diligence, not expertise.

What are your views on Search Engines? Have they helped or hindered your website?

Some help, some do not.

What method has been most successful for promoting your website?

Google. By far.

What method has been least successful for promoting your website?

Google. By far.

What would you like to see change with respect to the internet?

I would like to see better search tools and more CPA models.

You can enter a question of your choice and the answer here:

What do you like the most about LookInTheAttic?

The people. We have a great staff!

What is your website address?

LookInTheAttic & Company, Inc.

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