Name of your website?Anchor Express
Your name?
Rob Quint
Your Location (city, etc)
1354 Hancock St. Suite 315 Quincy, MA 02169
When did you start your website and why?
Three years ago. We reintroduced our existing bricks and Mortar business that had been around for 25 years into an Internet prescense.
Please give us a short summary of your website, business model, etc
Anchor Express is a leading online reatiler of marine electronics, GPS products, and outdoor products. We have thousands of products from leading industry manufacturers like Garmin, Lowrance, ICOM, Standard Horizon, Raymarine, Uniden,
What has been the most difficult part of creating and running your website?
Getting our name out there and letting everyone know about
What has been the easist past of operating your website?
Dealing with a lot of great people.
What was your biggest mistake?
We have made some blunders along the way, but fortunately nothing that really stands out.
Who maintains your website and why?
We maintain our own website using third party software. We decided to use a customizable solution because of the costs to create one from scratch.
Tell us how your business has benefitted from your website?
We are a consumer e-commerce site so we generate most of our revenues from online sales.
What are your views on ecommerce and the future of the internet?
As the barriers to entry to sell on the web become lower and lower, I see a lot of individuals putting up sites that generate millions of dollars in anual revenue, but not making anything as far as profit. I feel this is destroying margins for legitimate businesses. I think a lot of legitimate companies with strong web prescenses may fall because of it.
What are your views on Search Engine Optimization (SEO)?
SEO is a difficult concept to get a hold on. Things that work today don't work tomorrow in optimizing your site. Things change without notice.
What are your views on Search Engines? Have they helped or hindered your website?
We generate most of our site traffic through search engines either with free listings or PPC. It is an invaluable component for an Internet retailer.
What method has been most successful for promoting your website?
PPCs
What method has been least successful for promoting your website?
We have done some print advertising including full page adds that did very little to help generate traffic.
What is your website address?
Anchor Express
