'Aim for English. Interview'

Name of your website?

Aim for English.

Your name?

Ian Bishop

Your Location (city, etc)

Jakarta, Indonesia

When did you start your website and why?

six months ago I started the website in order to promote my new language school in Jakarta

Please give us a short summary of your website, business model, etc

The website acts as an online brochure, but also provides services to Indonesians, including free advice and a forum.

What has been the most difficult part of creating and running your website?

It's actually been straightforward and enjoyable

What has been the easist part of operating your website?

Search engine optimization!

What was your biggest mistake?

none so far. Touch wood

Who maintains your website and why?

I maintain it myself. Although it is hosted by a partner company

Tell us how your business has benefitted from your website?

The website has proved effective in reaching our target market

What are your views on ecommerce and the future of the internet?

I think that growth will be constant but slower than people once imagined. Confidence in buying online is the key.

What are your views on Search Engine Optimization (SEO)?

I think it is a necessary part of online promotion

What are your views on Search Engines? Have they helped or hindered your website?

Helped. I also use Google AdWords.

What method has been most successful for promoting your website?

Google Adwords

What method has been least successful for promoting your website?

unsure, sorry

What would you like to see change with respect to the internet?

a faster, cheaper connection in Indonesia!

What is the name of Jakarta's finest English language school?

www.aimjakarta.com of course

What is your website address?

Aim for English.

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