'Senior Highway Interview'

Name of your website?

Senior Highway

Your name?

Toni Shrader

Your Location (city, etc)

Cloverdale

When did you start your website and why?

I started this website in 2002 as I wanted to supply information and resources for the boomer generation.

Please give us a short summary of your website, business model, etc

Hints, tips and wisdom for baby boomers and beyond

What has been the most difficult part of creating and running your website?

getting traffic and converting to sales

What has been the easist part of operating your website?

making the site itself

What was your biggest mistake?

too many advertisements on the main page

Who maintains your website and why?

I do for lack of money to hire someone

Tell us how your business has benefitted from your website?

It hasn't yet

What are your views on ecommerce and the future of the internet?

I think that video is the way to go now days. I am in the process of producing video

What are your views on Search Engine Optimization (SEO)?

It is an important part of web business

What are your views on Search Engines? Have they helped or hindered your website?

I have no views on this

What method has been most successful for promoting your website?

Directory submission

What method has been least successful for promoting your website?

word of mouth

What would you like to see change with respect to the internet?

I have no comment on this question

What is your website address?

Senior Highway

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