Name of your website?
Gifts in 24 - Personalized Stationery and Custom Printed Gifts
Your name?
Embossed graphics
Your Location (city, etc)
Aurora, Illinois 60598
Please give us a short summary of your website?
Embossed Graphics, Incorporated is an industry leading manufacturer and retailer of personalized stationary. The Giftsin24.com Web site allows customers throughout the United States and Canada to buy our products directly from the manufacturer.
What inspired you to launch your own website?
We've been manufacturing and selling the highest quality personalized stationery for 32 years. We realized the advantages that the Internet offers our customers 8 years ago and began selling our products on the Web. To date, we have sold well over 1 million products over the Internet.
When did you launch your first website, and what was it?
In 2000 we went online as well as suppling many national retailers with fine custom stationery products. We have had many revisions and improvements as technology has advance, but it is the same quality ecommerce website as it was when we began.
How did you decide on a name for your website?
Our main goals at Giftsin24.com are creating beautiful personalized stationery and shipping these fine papers to our customers within 24 to 48 hours. It is this attention to detail and quality we strive for every day.
What makes your website different from other, similar offerings?
We use classic printing methods - hand embossing, foil stamping, and Thermography (raised printing) mixed with the latest in digital color offset. This unique combination gives our products a unique touch you can actually feel, along with sparkling color and elegant effects. And everything we sell is custom- made to order in the USA - that means most items have a turnaround of only a few days. No other printer can match our combination of quality, service, and value, and we're proud of that!
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Each personalized stationery order is presented professionally. We take great pride in the presentation of our product, this is why we offer expertly gift boxed personalized folding notes and correspondence cards. Each order is hand inspected for quality assurance, so you can be confident that your stationery or gift will be of the utmost highest quality.
What new products do you find your customers desire?
We continuously strive to provide a variety of papers for our valued customers. It is our desire to offer the very latest in stationery papers. We currently have many beautiful paper colors available as well as twelve rich ink colors. Along with our robust papers and inks, Giftsin24.com is adding environmentally friendly papers and inks. We are now offering a 100% recycled paper and many soy-based ink colors.
What other insentives to you offer your customers?
Giftsin24.com offers a comprehensive Gift Rewards program for registered members. Anyone may become a registered member by selecting the 'Log In / Sign Up' link on the Giftsin24.com web site and completing the personalized membership form. If you have already created your member account then you are automatically enrolled in the Gift Rewards program. The Giftsin24.com Gift Rewards program gives you the ability to SAVE, EARN and CREATE your own personal Gift Rewards program. We provide you with the tools and expertise and you develop a Gift Rewards program that suits your lifestyle.
Why should I join this Gift Rewards program?
It is easy. We create a positive and simple joining experience. Register online and you will automatically begin earning points. If you would like to enhance your personalized membership with additional information, such as family and friends you may want to create reminders for; you automatically earn extra points. We will automatically reward preexisting account members with the points earned for all orders placed in 2007 prior to October 1. These points will appear in your Gift Rewards program membership account on October 1, 2007.
And what kinds of rewards would I get?
Rewards, Rewards, Rewards • Redeem your points 24 hours a day • Access your personalized Gift Rewards membership 24 hours a day • Receive Giftsin24.com exclusive newsletter and promotions • Preview new gifts and specialty items • Automatic gift giving reminders • Purchase gifts from Giftsin24.com - earn points • Purchase the gift of the week - earn extra points • Purchase specially marked new gifts - earn extra points • Add a return address or linings to your envelopes - earn extra points • Add family and friends to your reminder lists - earn points • Receive points for all Giftsin24.com purchases during 2007 prior to the October 1 program launch. • Additional Gift Rewards will be announced.
That's pretty good!
Yup! The Giftsin24.com Gift Rewards program offers one point for every dollar spent. In addition, if your total is $25.95 we reward you with not 25 Gift Rewards points but 26 Gift Rewards points. Extra point values will be determined at a later date and posted in the membership area.
What method has been most successful for promoting your website?
We are currently working on making our site more content rich and increasing the information that we offer our customers. We also have a stationery blog that we are increasing content with article and new products. Our Stattionery blog can be found at: http://www.giftsin24.com/blog/
What has been something surprising about the experince?
Since starting our personalized stationery website, Giftsin24.com, in 1998 we have kept track of some interesting keywords our customers have used to reach us. One issue that has made selling 'Personalized Stationery' a challenge is the common misspelling of “Stationery” as “Stationary”.
Between 2006 and 2008 the greater majority of folks found us by using the misspelling of stationary: ------------------------------------------ • Personalized stationary - 11% • Stationary - 3% • Personalized Stationery - 2% • Stationery - 2% ------------------------------------------
So what does that mean to you?
We have determined that the most popular spelling and keyword search term is Personalized Stationary with an 'a’. It is our goal to help educate and provide the necessary personalized stationery tools so our customers can confidently and properly share their personal written words with friends and family, so even if it is spelled “personalized stationary”, you can find your way to Giftsin24.com for your personalized stationery needs.
What else is important for your customers to know?
Look for our brand new birth announcement line after the new year. We have some great "craft like" scrapbook papers in the new lines, so the final result is a custom product that looks handmade.
What is your website address?
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