Name of your website?Fun Expos Florida Family Resource and Directories
Your name?
Tracey Burchard
Your Location (city, etc)
Orlando, FL
Please give us a short summary of your website?
Fun Expos Family Resource Guide, Summer Camp Directory, Private School Directory, Health Care Directory, Event Calendar and more...
What inspired you to launch your own website?
To provide a service to the community, and to make it easy for parents and families to find the summer camps, private schools, health care and other resources that they need.
When did you launch your first website, and what was it?
I launched my first website in 2003, and it was a hypnosis website - I am a Certified Hypnotist and Instructor.
How did you decide on a name for your website?
I wanted my company to be built around having fun, and putting on helpful community events, so I wanted "Fun" to be in the name. Fun Expos is simple, unique, and the website was available.
What makes it different from other, similar offerings?
My service is twofold. First, I provide a needed community resource which will continue to grow with resources and information. Second, I provide an avenue for Summer Camps, Private Schools, Family Health Care organizations and other related services to reach their target market.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
My eventual goal would be to expand this service to other areas around the nation.
How does your investment of time and money balance against your success?
My investment of time and money is well spent with the returns that will build throughout the year from repeat business and advertisers. Because we offer free resources to consumers, our subscription list will build quickly, and because our events are centered around a really fun experience for the whole family with demonstrations, giveaways and more, the participation will continue to grow for the events.
If you had an unlimited development budget for development, how would you change your site?
I would hire several people and expand the business immediately.
If your site got really big, really quickly, would you be able to keep up with the demand?
If my site grows really fast, It will be a simple transition to be able to handle the traffic. Our business plan allows for fast growth, and although I'm sure there would be bumps in the road, we have the resources to be able to overcome them.
What unexpected costs and headaches have you had to deal with?
We have not run into any big headaches yet, and hopefully have planned well enough to keep it that way.
What has been your biggest challenge?
Our biggest challenge has been trying to do it all at once. The website launch, scheduling and filling up the expo, marketing...it's a lot of work in a short amount of time.
What method has been most successful for promoting your website?
We will be advertising on the radio as well as search engine submission, links promotion and more for promoting our website. We are capturing information in a newsletter subscription form to be able to capitalize on that traffic.
How has running your website differed from your expectations?
It's one of those things that keeps growing and developing, as though it were a child. We keep adding more resources, directories, events...and soon we'll be adding more locations.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
The site is brand new - has only been up for about a month. The site will be up permanently since it is an adjunct for the events that we sponsor.
What is your website address?
Fun Expos Florida Family Resource and Directories
