Name of your website?Touchwood Wedding Stationery
Your name?
Philippa Smith
Your Location (city, etc)
Anavargos, Paphos
Please give us a short summary of your website?
The website shows the high quality of bespoke stationery we offer. There are easy links to sample product pages, designs we have created for some of our customers, services we offer and colour charts of all our cardstocks. Our contact details and an enquiry form are also shown.
What inspired you to launch your own website?
This was necessary to enable us to showcase our products to an international clientele.
When did you launch your first website, and what was it?
Our website was first launched in 2002. The design was slightly different as we had a different range of products than those we offer today.
How did you decide on a name for your website?
It was named after our house "Touchwood"
What makes it different from other, similar offerings?
Our stationery is designed using the Envelopments products from the USA, and we are the only Company in Cyprus to offer this exquisite range. Although there are other Companies worldwide who use these products along with many other products, we are the only Company to use the Envelopments range exclusively. This allows us to specialise in creating, and promote, our beautiful bespoke designs.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
It will most certainly be kept for income. When I eventually retire the site will be closed down. Because of the strict Contract laws with Envelopments I wouldn't be allowed to sell the site or the business.
How does your investment of time and money balance against your success?
The balance works very well. Because our designs are bespoke for each client we only carry sample stocks and therefore our outlay is only against each client order.
If you had an unlimited development budget for development, how would you change your site?
I wouldn't change it at all. My philosophy is "if it works don't change anything".
If your site got really big, really quickly, would you be able to keep up with the demand?
Currently I am keeping up with demand very well. If it got really bigt then I would need to employ another designer.
What unexpected costs and headaches have you had to deal with?
Absolutely none
What has been your biggest challenge?
Creating Stationery for a Wedding of over 1000 guests.
What method has been most successful for promoting your website?
Although I design and update my own site, I have a Web Host to promote the site for me. He actually design my initial website in 2002.
How has running your website differed from your expectations?
Since I moved to Cyprus and took on the task of updating the site myself I have had quite a lot to learn about Web development - not as easy as I anticipated. However I have now fully mastered the process.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
I have run the site myself for the past 2 years and it has been very popular for the past 5 years. I don't foresee a fall in popularity.
What is your website address?
Touchwood Wedding Stationery
