'Birthday Yard Cards Interview'

Name of your website?

Birthday Yard Cards

Your name?

Bernie Kenny

Your Location (city, etc)

Calgary

Please give us a short summary of your website?

Yard Card lawn greetings for Birthdays and all other special occasions.

What inspired you to launch your own website?

For more exposure for the business.

When did you launch your first website, and what was it?

2001 Yard Cards

How did you decide on a name for your website?

Same as my business name.

What makes it different from other, similar offerings?

I have been around longer 24 years and my sign are professionally made.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

to keep it.

How does your investment of time and money balance against your success?

very well

If you had an unlimited development budget for development, how would you change your site?

Mostly internet and new cell phone advertising.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes

What unexpected costs and headaches have you had to deal with?

Find drivers to work 3 hour at night.

What has been your biggest challenge?

Getting yellow pages group to add a listing (Birthdays) You think I was asking for the world. I have tried for 15 years but they will not listen.

What method has been most successful for promoting your website?

Referrals and web

How has running your website differed from your expectations?

It has not.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

6 years and I will never take it down

Who is going to have control of the new cell phone technology for adds on a cell phone

Different web providers and not the yellow pages group I hope.

What is your website address?

Birthday Yard Cards

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